THE CASE OF GRADVISOR
Gradvisor is a UK-based platform built to connect students with the guidance, resources, and opportunities they need to navigate life after graduation. With a growing brand and an ambitious mission, they needed a social media presence that could actually reach their audience, UK students, university communities, and the professionals invested in their futures. We took full ownership of their social strategy, built a scalable remote content system around their ambassador network, and turned two dormant accounts into a measurable growth engine.
Social Media Strategy and Content Execution
Across Instagram and LinkedIn:
- Developed a consistent posting cadence, three times per week on Instagram and twice per week on both the CEO's personal LinkedIn and the Gradvisor business page
- Built a content strategy designed to build authority with professionals and institutional audiences on LinkedIn while driving energy and relevance with students on Instagram
- Created monthly content packages for the ambassador network including video hooks, filming direction, post concepts, and trend participation strategies
- Developed a structured remote content creation process to empower the Gradvisor team to capture quality media independently, bridging the distance of working with a client based in the UK
This turned two underperforming accounts into a consistent, audience-driven presence that grew month over month.
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